Tuesday, January 11, 2011

From where do IPL franchises get revenues?

IPL Chairman Lalit Modi clarified how franchisees can earn profit in IPL. Team owners get 80% of broadcast revenues, 60% of sponsorship revenues, 100% of team sponsorship revenues, 80% of ticket revenues, 87.5% of all merchandising revenues, and 100% of all hospitality revenues.

IPL Advertisement tariff Rs 4 lakh to 5 lakh / 10 seconds. (It was Rs 2 lakh to 3 lakh / 10 seconds in 2008). Sony has said to be earned above of Rs 400 crore this year as advertisement revenue which was about Rs. 275 crore last year.

Most franchises break even in 2 yrs some make profit in 1st yr itself..

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